What is a search engine?
Why arent people finding my website?
Can I increase custom from having a website?

An important purpose of a website is to allow people to find you easily, with usual intent to increase income. To optimise custom from your website you need to first consider how people will find your products or services online. An obvious answer is with search sites such as Google, Yahoo, MSN, Lycos, or many other less known sites too. These companies and their websites are known as search engines, that conveniently provide 'search services' such as search-bars in internet browsers, or web pages that are commonly used for search purposes. This is a fundamental part of online marketing and should not be ignored.

Listing your website, becoming recognised and recommended by search engines, targeting the correct consumer, improving ranking to beat rivals, are becoming increasingly difficult, complex, and time consuming. Many website designers refuse this most important segment of website creation and you are left to promote your site alone. In reality, you aren't likely to appear within the first 50 recommendations in relevant searches without additional help from a professional.

How can I be ranked higher in searches?

Our experience allows us to provide submission, optimisation and search engine management campaigns for your website. Various levels are provided to suit all budgets, specifically tailored to your business. These website optimisation plans are aimed at those seeking long-term benefit and dedicated to permanent online presence. Working alongside you, we manage your campaign to continually enhance and improve your ranking, indexing and online exposure.

Pay-per-click search advertising

This is similar to search engine optimising and submission, but with 1 major difference. You pay search companies for each prospective customer that they forward to your website, and you appear in 'sponsored' listings. This possibly suits short-term advertising campaigns, or simply an additional way to attract more custom if you find it works well for you and produces extra income. Per-click advertising can also work both ways, it is possible to have advertisements displayed on your website that gain payment for each viewer that clicks on a linked advert on your site. In any case, this method of online advertising costs a few pence per click, with rates set by agreed amounts you are willing to pay.
Adwords and Adsense are phrases commonly known for these advertising methods, and refer to the names used by Google, since they are the largest and most common search engine. Targeting correctly, and account management is important. Working with ourselves means you have full control, but with our experience to help save wasted budget or costly mistakes. Regular analysis of keywords, phrases, search queries, traffic and costs, are essential to success.

Call or email to arrange further discussion on how our individual tailored website designer services can help your business.